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KMID : 1023120150130060849
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Korean Journal of Aesthetic Society
2015 Volume.13 No. 6 p.849 ~ p.856
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A Research on the Level of Satisfaction and Characteristics of Korean, Japanese and Chinese Tourists in Use Korean Spas
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Park Yeon-Ju
Lee Hyun-Jin
Li Shun-Hua
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Abstract
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The purpose of this study is to investigate selection standard of spas users of Korean, Chinese and Japanese and regional satisfaction of using spas by conducting surveys for 148 spa users of Korean, Chinese, and Japanese from 1st to 16th October in 2014 at the ‘dayspas’ in Seoul. This survey indicated users of three countries found information about spas from the Internet and the Japanese spa users who revisited the spas more than 5times were ranked the highest level of return visitors, which were 33 responders (55.9%). An importance of selection of spas for Korean and Chinese was the outstanding technique of therapy and for Japanese the quality of service. The image of the spas for Korean was luxurious skin care shop and fitness center, which 34 responders (33.0%) chose, for Chinese was Korean dry sauna and sauna, which 14 responders (42.2%) chose, for Japanese was luxurious skin care shop and fitness center, which 37 responders (38.1%) chose. It indicated that Korean preferred the Urban Spa, Chinese preferred the Medical Spa and Japanese preferred the Skin care shop in the hotel or resort. In the part of the awareness of the types of the spas, 84 responders (8.52%) answered Thai Massage, which was ranked the highest, 80 responders (8.11%) answered Head Spa and 76 responders (7.71%) answered Foot reflexology Massage. The purpose of visiting spa was that all three countries of spa users visited spas when they were tired. All three countries said mostly ‘yes’ on the recommendation of Spa Therapy and the inclination of Spa Therapy as the gifts. They were most interested in the gift cards of Spa Therapy which can give as the gifts to the other people. As the improvement for the future of the spa, all three countries needed the relaxing places after caring. Chinese felt inconvenient when they consulted programs and the satisfaction of overall communication with staffs, locations, products, facilities in the spas and specialized knowledge showed average 4points which was in high opinion. We hope that interest in study on beauty tourists of Chinese increase more.
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KEYWORD
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Korean spa, Japanese, Chinese, Characteristics, Satisfaction
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